Google's Pay-Per-Click online advertising system, Google AD Words, is notoriously intimidating to small business owners. Most people know that Google has a marketplace for those adverts you see next to search results and on web sites - but how does it all work?

Here's our guide to understanding Google AD Words for Small Business.

A Quote for your Consideration:

"People view as authentic
that which exerts influence on their entities,
calling human beings to a higher goal."

Source: Jim Gilmore and B. Joseph Pine II, from Authenticity: What Consumers Really Want