At it's best, Search Engine Optimization (SEO) connects potential customers to relevant products or information.  At it's worst, it looks like, well, something like the photo above.

The Hamilton Healthcare and Municipal Employees Credit Union (HMECU) actually seems to be quite a good organization, as many of the local credit unions in our area are.   However, their billboard design could certainly be improved.

Although, who knows?  As I've written before, sometimes in marketing being Remarkable or a "Purple Cow' can be an advantage!