Why the Change? Better Returns.
We have traditionally managed Pay-Per-Click (PPC) Advertising for our clients as a supplementary service at a minimal fee. After completing a series of intensive search advertising workshops in July we realized it was time for a change.
In nearly every exercise, we discovered that investing more in month to month advertising campaign management would lead to better customer inquiries and a lower price-per-new-customer for our clients.
While we continue to maintain that organic web marketing methods such as Search Engine Optimization and Company Blogging are the most effective initiatives in the long-term, a good Pay-Per-Click Advertising campaign can be useful in quickly discovering new customers.
Editor's Note: If you are new to Pay-Per-Click advertising, be sure to check our article Understanding Pay-Per-Click Advertising with Google Ad Words
Minimal vs Managed Search Advertising
Example - Minimal PPC Investment:
Let's say you have 100 Customers visit your web site via Google AD Words at $1.00/click.
Your Pay-Per-Click (PPC) Advertising Manager only minimally maintains the Ad Words campaign. Of the 100 visitors you receive from search adverts, only ten are potential customers, and only one becomes an actual customer.
Total Cost = $100.00/customer + PPC Management Fees.
Example - Managed PPC Investment:
The client and PPC Advertising Manager invests more in your Ad Words Campaign, and thus 50 of 100 search-advert site visitors are potential customers, and half become actual customers.
Further, the PPC Manager updates your web site to improve Google's 'Quality Score' and reduces the average Ad Words Price-Per-Click by half.
Total Cost = $2.00/customer + PPC Management Fees.
Ad Words Management - New Pricing
Current Web Marketing Clients:
If you are currently using CartaNova's Monthly Web Marketing Service (starts @ $749/mo), CartaNova Ad Words Management is now 25% of your Pay-Per-Click spend.
For example, if you spend $100 in Google Ads, your total would be $125.
Ad Words Management Only:
If you are an CartaNova Ad Words Management client, but not currently using our monthly Web Marketing Service, then your total is twice your Ad Words spend.
For example, if you spent $100 in Google Adverts, your new total would be $200.
Free Campaign Configuration
Our new pricing is effective as of October 1st, 2010. To introduce the new fees we've performed an extensive professional update to the Ad Words campaigns of all existing CartaNova PPC Management clients (a $600+ value).
All CartaNova client Pay-Per-Click Advertising Campaigns now have an expert-level configuration, new advertisements and a careful arrangement of new and existing search terms (keywords) following our recent analysis of each client's competitive search market.
We feel that the changes we're making in how we do PPC Management is in the best interest of CartaNova and our clients. If you should have any questions or concerns, please let us know!
