Starting and running a small business is quite an intimidating project. Over the last five years we've grown from a one-person company (Holden Creative) into CartaNova.
Along the way we've read a small pile of business-advice books.
Here are top three books we recommend for small business or social initiatives.
As I type this sentence there are thousands of web sites being launched. Some of those sites may be from your competition. In the age of globalization, social media marketing and general information overload, how can a small business get noticed?
Our answer: By being REMARKable.
In the heady days of televised mass media, advertising formulas were simpler: Make a commercial or mailing, praise your product, and hope that 0.4 % of the viewers agreed.
Today the web is everywhere. Businesses face global markets and consumers have different expectations. What follows are some best-practices to help you define a message about your business or product, and to then get it out there to people who actually want to see it.
You have a great business established or maybe you're just starting out and it's time to get noticed. You need to market on the web, but you're lost in an almost unfathomable jungle of shady web design firms and 'SEO' companies? [What is that SEO thing anyway?]
CartaNova offers you some of our own practiced tips in this beginner's guide to what works for ethical marketing online.