At its best, Search Engine Optimization (SEO) is a process of combining great site content with great programming to extend a networked community of interested parties.  At its worst, SEO is a firm promising you the top spot in Google, horrible content-rewrites, and exquisitely useless link-building.  Read on for our guide to making SEO work for you.

Google's Pay-Per-Click online advertising system, Google AD Words, is notoriously intimidating to small business owners. Most people know that Google has a marketplace for those adverts you see next to search results and on web sites - but how does it all work?

Here's our guide to understanding Google AD Words for Small Business.

In the heady days of televised mass media, advertising formulas were simpler:  Make a commercial or mailing, praise your product, and hope that 0.4 % of the viewers agreed.

Today the web is everywhere. Businesses face global markets and consumers have different expectations.  What follows are some best-practices to help you define a message about your business or product, and to then get it out there to people who actually want to see it.

You have a great business established or maybe you're just starting out and it's time to get noticed.  You need to market on the web, but you're lost in an almost unfathomable jungle of shady web design firms and 'SEO' companies?  [What is that SEO thing anyway?]

CartaNova offers you some of our own practiced tips in this beginner's guide to what works for ethical marketing online.

We're proud to announce a relaunched web site for Solarnetix Inc., our clients selling high-end solar hot water heating stations and controllers in Toronto, Ontario.

Renewable Energy company web sites have unique requirements.  The site must include a clear marketing concept, easy navigation, and quick access to detailed technical information.

As a design business we're often asked how much a simple web site costs.

How much should a car cost?  A cup of coffee?  Like most things, the price of web design is determined by value.  Read on for our thoughts on the subject.

CartaNova is happy to announce that two of our Search Engine Optimization clients are now receiving top rankings; Williamson Accounting in Toronto, and Alcast Technologies Aluminum Casting of Hamilton, ON.

Read on to find out how we accomplished this difficult goal.