There are many radio shows and podcasts we follow to keep an eye on trends in technology, culture, science, and ecology. Recently, one of our favourites "The Age of Persuation" with Terry O'Reilly covered the world of green marketing.

As I type this sentence there are thousands of web sites being launched.  Some of those sites may be from your competition. In the age of globalization, social media marketing and general information overload, how can a small business get noticed?

Our answer: By being REMARKable.

We're pleased to share CartaNova's Sustainable Business Model. We've also created two templates for your own use, a Pen & Paper Version and a Editable Version (requires Photoshop, Illustrator or a compatible free PDF editing program ).

Marketing is the way your people answer the phone. - Seth Godin

Effective communication – in email, web writing, phone conversations, face-to-face meetings – is one of the underpinnings of good business practice. While you might assume that good communication skills are intuitive, not everyone presents their ideas in the same way.

Everyone knows the old business axiom: "It's not what you know, but who you know." Developing relationships with a wide-variety of professional contacts can help grow your business, but meeting the right people is not always so simple.

While blogging has gone through numerous forms online over the last fifteen years, one thing hasn’t changed: it’s usefulness in giving your site visitors a clear impression of the timely relevance of your website.

In the heady days of televised mass media, advertising formulas were simpler:  Make a commercial or mailing, praise your product, and hope that 0.4 % of the viewers agreed.

Today the web is everywhere. Businesses face global markets and consumers have different expectations.  What follows are some best-practices to help you define a message about your business or product, and to then get it out there to people who actually want to see it.

You have a great business established or maybe you're just starting out and it's time to get noticed.  You need to market on the web, but you're lost in an almost unfathomable jungle of shady web design firms and 'SEO' companies?  [What is that SEO thing anyway?]

CartaNova offers you some of our own practiced tips in this beginner's guide to what works for ethical marketing online.

We're proud to announce a relaunched web site for Solarnetix Inc., our clients selling high-end solar hot water heating stations and controllers in Toronto, Ontario.

Renewable Energy company web sites have unique requirements.  The site must include a clear marketing concept, easy navigation, and quick access to detailed technical information.